Retail Management: A Strategic Approach, Global Edition

Retail Management: A Strategic Approach, Global Edition

Barry R. Berman, Joel R. Evans, Patrali M. Chatterjee

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For courses in Retail Management.A contemporary text that helps students thrive in today’s retailing industryRetail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry. click to read more

Categories:
Business & Economics – Sales & Marketing

Year:
2018

Edition:
13th

Publisher:
Pearson

Language:
english

Pages:
593

ISBN 13:
9781292214672

File:
PDF, 31.64 MB