A Framework for Marketing Management

A Framework for Marketing Management

Philip T Kotler, Kevin Lane Keller

0 /

0

1 comment

How much do you like this book?

What’s the quality of the file?
Download the book for quality assessment

What’s the quality of the downloaded files?

For graduate and undergraduate courses in marketing management.   A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.
The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text. click to read more

Year:
2016

Edition:
6th, Global Edition

Publisher:
Pearson

Language:
english

Pages:
345

ISBN 10:
1292093145

ISBN 13:
9781292093147

File:
PDF, 7.43 MB