Advertising IMC Principles and Practice 10th Edition by Sandra Moriarty
By: Sandra Moriarty; Nancy Mitchell; William D Wells
Publisher: Pearson
Print ISBN: 9780133506884, 0133506886
eText ISBN: 9780133830675, 0133830675
Edition: 10th
Copyright year: 2015
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Additional ISBNs
9780133830637, 9780133830675, 0133830632, 0133830675, 9780133548143
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