Business Communication NOW 2nd Edition by Isobel Findlay
by Isobel Findlay (Author) Kitty Locker (Author) (Author)
ISBN-10: 0071319182
ISBN-13: 9780071319188
Business Communication NOW demonstrates the importance—and ethics—
of tailoring business communications to audiences representing
different personality types and ethnicities, as well as organizational, political,
and economic cultures in a global business environment.
Particular attention has also been paid to new and changing technologies—
including blogging, texting, instant messaging, and social media—and
the impact these technologies have on the business communication landscape.
If students can benefit from speedy access to information, they also
face heightened expectations of the accuracy and currency of their own
communications. This focus on technology better equips students for the
opportunities and challenges of digital media and makes the text more
readily accessible and relevant to a student audience.
Balancing theory and practice, expanding understanding of diversity
within and beyond Canadian borders, and condensing and clarifying, this
second Canadian edition aims to help your students achieve success in
your classroom and beyond.
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