Business Essentials 10th Global Edition by Ronald Ebert
By: Ebert, Ronald; Griffin, Ricky
Publisher: Pearson UK
Print ISBN: 9781292016900, 1292016906
eText ISBN: 9781292016900, 1292016906
Edition: 10th
Copyright year: 2015
For Introduction to Business CoursesBusiness Essentials continues to provide a solid foundation of the essential topics that first-semester business students need to understand. Its focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience.The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today.