Experiencing MIS Fourth Canadian Edition 4th by David M Kroenke【ebook】

Experiencing MIS Fourth Canadian Edition 4th by David M Kroenke

by David M. Kroenke (Author), Andrew Gemino (Author), Peter Tingling (Author)
ISBN-13: 9780133768879
ISBN-10: 0133768872

Letter to Students
Dear Student:
You have chosen to begin a career as a business professional by majoring in a business
discipline. If your experience is anything like that of the authors of this Canadian edition,
you will not regret your choice. Working in business leads to fulfilling, enjoyable
experiences and relationships with interesting, quality people.
The overall purpose of this book is to help you prepare for success in your business
career, and in today’s business environment success will most likely come through
your ability to innovate. Canadian businesses face increasing pressure to improve the
effectiveness and efficiency with which products and services are delivered to global
customers. This innovation will require a workforce with new skills and an improved
understanding of the role of information systems in business. In writing the book, we
kept in mind three goals:
1. To explain the impact of information systems on organizational issues and
how you can apply it address problems and make better decisions in business
2. To show you how to increase your unique value (and marketability) in business
by applying knowledge of information systems
3. To describe, in the context of management information systems (MIS), how
you can become a better business professional
Note that the emphasis is on you. It is up to you to prepare yourself. No particular book, no
course, no professor, no TA can do it for you. However, many people have worked hard to
structure this book, so you can maximize the benefit from your study time.
To help you achieve your goals, we have updated the content to ensure that it
is as current as possible. Beyond the new sections added to the third edition (Web
2.0, Social Media, Smartphones, etc.), we have updated specific technologies such as
cloud computing, social trends such as showrooming, and the business environment
such as Blackberry.