Exploring Strategy 10th Edition Gerry Johnson
By: Gerry Johnson
Publisher: Pearson (Intl)
Print ISBN: 9781292002552, 1292002557
eText ISBN: 9781292006949, 1292006943
Edition: 10th
Copyright year: 2014
With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they grow, how they innovate and how they change.
With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been thoroughly updated to enable you to understand clearly the key concepts and tools of strategic management. Exploring hot topics such as internationalisation, corporate governance, innovation and entrepreneurship, it is the most popular and accessible comprehensive introduction to strategy available. This version of the text contains just the key 15 chapters – for a book with additional case study support, you can buy the Text and Cases version.
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