Exploring Strategy Text and Cases 10th Edition by Gerry Johnson
By: Gerry Johnson
Publisher: Pearson (Intl)
Print ISBN: 9781292002545, 1292002549
eText ISBN: 9781292006895, 1292006897
Edition: 10th
Copyright year: 2014
With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they grow, how they innovate and how they change.
With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you:
– Understand clearly the key concepts and tools of strategic management
– Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship
– Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC
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