Financial Accounting Fundamentals 3rd Edition by John Wild
ISBN 9780073527048
MHID 0073527041
Great performances result from pushing the limits through quality practices and reinforcing
feedback. Assist your students in achieving their peak performance by giving them what they
need to succeed in today’s introductory accounting course.
Whether the goal is to become an accountant or a businessperson, or simply to be an informed
consumer of accounting information, Financial Accounting Fundamentals (FAF) has helped
generations of students succeed. FAF provides leading-edge accounting content that engages
students, which is then paired with state-of-the-art technology that elevates a student’s
understanding of key accounting principles.
With FAF on your side, you’ll be provided with engaging content in a motivating style to help
students see the relevance of accounting. Students are motivated when reading materials
that are clear and pertinent. FAF excels at engaging students. Its chapter-opening vignettes
showcase dynamic, successful entrepreneurial individuals and companies guaranteed to
interest and excite students. This edition’s featured companies—Research In Motion (maker
of BlackBerry), Apple, Nokia, and Palm—captivate students with their products and annual
reports, which are a pathway for learning financial statements. Further, this book’s
coverage of the accounting cycle fundamentals is widely praised for its
clarity and effectiveness.