Global Marketing 8th Edition by Warren J. Keegan【ebook】

Global Marketing 8th Edition by Warren J. Keegan

By: Warren J. Keegan; Mark C. Green
Publisher: Pearson
Print ISBN: 9780133545005, 0133545008
eText ISBN: 9780133575682, 0133575683
Edition: 8th
Copyright year: 2015

For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.
Additional ISBNs

9780133867527, 0133867528