Digital Marketing: Strategy, Implementation and practice

Digital Marketing: Strategy, Implementation and practice

Dave Chaffey, Fiona Ellis-Chadwick

0 /

0

0 comments

How much do you like this book?

What’s the quality of the file?
Download the book for quality assessment

What’s the quality of the downloaded files?

Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.

Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author. click to read more

Year:
2016

Edition:
6th

Publisher:
Pearson

Language:
english

Pages:
729

ISBN 13:
9781292077611

File:
PDF, 22.25 MB