Essentials of Services Marketing

Essentials of Services Marketing

Jochen Wirtz, Christopher H. Lovelock

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Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.

Year:
2018

Edition:
3

Publisher:
Pearson

Language:
english

Pages:
720 / 705

ISBN 10:
1292089954

ISBN 13:
9781292089959

File:
PDF, 38.45 MB