Marketing Management

Marketing Management

Kevin Lane Keller, Philip Kotler

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Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Categories:
Business & Economics – Sales & Marketing

Year:
2015

Edition:
15th, global

Publisher:
Pearson

Language:
english

Pages:
834

ISBN 10:
1292092629

ISBN 13:
9781292092621

File:
PDF, 39.78 MB