Practice of public relations

Practice of public relations

Seitel, Fraser P

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For courses in public relations.   Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century.   Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations. click to read more

Year:
2017

Edition:
13. ed

Publisher:
Macmillan, Pearson Education Limited

Language:
english

Pages:
453 / 454

ISBN 10:
1292160055

ISBN 13:
9781292160054

File:
PDF, 30.73 MB