Public Relations: Strategies and Tactics, Global Edition

Public Relations: Strategies and Tactics, Global Edition

Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber

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Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

Year:
2014

Edition:
11th edition

Publisher:
Pearson Education Limited

Language:
english

Pages:
624

ISBN 10:
1292056584

ISBN 13:
9781292056586

File:
PDF, 11.60 MB